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Sponsored live polls
Let a brand own the question everyone is already debating, with measurable participation and clear brand safety controls.
For media partners
Turn audience energy into a business asset.
Create a direct engagement channel around live programming, measure response at the moment level, and launch interactive experiences that fit your brand.
Audience intelligence
Go beyond ratings and completion rates.
Understand what created the reaction, when it happened, how long it lasted, and which audience segments carried the conversation.
- Timestamped reaction, sentiment, comment, and voting signals.
- Program, episode, segment, talent, team, and topic analysis.
- Live anomaly detection for surging moments and emerging themes.
- Exportable reports and APIs for existing data environments.
Program intelligenceLive · Episode 08
EngagementBreakout moment
94Pulse score
+42%Lift vs. baseline
3Breakout moments
Commercial formats
Interactive inventory that feels native to the moment.
Create sponsor value through participation rather than interruption.
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Branded reactions
Launch limited, event-specific reactions tied to a campaign, product, team, talent, or cultural moment.
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Moment activations
Trigger offers, predictions, rewards, trivia, or calls to action when engagement reaches a defined threshold.
Partner command center
Control the experience from one place.
Operate at the network, brand, program, event, room, or individual account level.
| Capability | Program team | Network admin | Enterprise partner |
|---|---|---|---|
| Live room configuration | ✓ | ✓ | ✓ |
| Polls, prompts, and pinned moments | ✓ | ✓ | ✓ |
| Moderation and escalation workflows | Limited | ✓ | ✓ |
| Cross-program analytics | — | ✓ | ✓ |
| SSO, APIs, and custom integrations | — | Optional | ✓ |
| White-label and embedded experiences | — | Optional | ✓ |
Flexible deployment
Meet the audience wherever they watch.
reaxTV destination
Launch an official room on the reaxTV platform and reach an audience actively looking for live conversation.
Embedded experience
Bring reactions, comments, polls, and pulse into your streaming product, website, or companion app.
White-label platform
Operate the interaction layer under your own brand with custom identity, governance, data, and integrations.
Pilot programs
Choose one live event. Prove the behavior.
Start with a focused pilot around a premiere, rivalry game, awards show, reality finale, debate, or tentpole broadcast.