Content stays first
Interaction should heighten the moment, not bury it. Every product decision begins with respect for the program.
Our vision
Make live television feel alive again.
reaxTV is built around a simple belief: the future of television is not only better content. It is better participation.
Why reaxTV
The audience moved. The interface did not.
Viewers already reach for a second screen during major games, finales, debates, awards, premieres, and breaking news. But the conversation is fragmented across generic feeds, group chats, and apps that were never designed around the broadcast.
reaxTV brings that behavior into a focused, contextual environment where the content remains central and the audience becomes part of the experience.
Television should not have to compete with social media. It should become social.
The founding idea behind reaxTV
Operating principles
What we want the platform to stand for.
Energy without toxicity
Live conversation can be expressive, funny, emotional, and competitive without becoming hostile or unsafe.
Value for both sides
Viewers deserve a better experience. Media partners deserve better audience relationships and better intelligence.
The opportunity
A shared layer across the entire live media ecosystem.
reaxTV is designed to connect viewers, networks, streamers, leagues, teams, talent, creators, advertisers, and technology platforms around the same live moment.
TV
Media
Official rooms, audience intelligence, moderation, sponsor formats, and embedded engagement.
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Communities
Public rooms, private parties, verified fan spaces, creator hosting, and reputation systems.
API
Technology
Scheduling data, identity, content recognition, streaming integrations, ad systems, and analytics.
Current stage
Concept, prototype, pilot, scale.
This site presents the product vision and interaction model. The next phase is focused on partner conversations, product validation, and targeted live-event pilots.
Validate
Test the strongest use cases with viewers, media operators, talent, moderators, and advertisers.
Pilot
Launch controlled experiences around high-energy programming and measure participation, safety, and retention.
Scale
Expand through direct-to-consumer rooms, embedded partner experiences, and a robust live media platform.
Join the conversation
Help build the social layer for live TV.
We want to hear from product builders, media leaders, creators, investors, moderators, and passionate viewers.